Why Restaurants Are Choosing Mobile Apps As A Business Strategy

August 11, 2017 Shashank Mehrotra 3857 Views
Blog Image

The only thing we keep close to us at all times these days is our mobile phone. Hence, to reach out to their customers, restaurants now use mobile apps. This is a brilliant strategy since it helps the restaurants to reach out to a wider audience which can be informed about the latest offers and events going on in the restaurant. An increasing number of restaurants have been able to understand the need for reaching out to customers with the help of mobile apps.

Here are a few reasons why restaurants are choosing mobile apps as a business strategy:-

More Customers:
Okay, this is one is pretty obvious. When you have a mobile app for your restaurant, the number of customers would increase, provided you did it right. Restaurants use mobile apps to allow their customers to book tables before they have to visit the restaurant. This leads to more number of seats to be filled since a lot of customers avoid visiting good restaurants just because they are almost always full and it is difficult to find a seat there.

Faster Service:
Studies have shown that it takes lesser time to place orders through mobile apps than through calls. Since some restaurants are always crowded, some people prefer ordering their food at home from those restaurants rather than going to the restaurant to eat. The time saved is used in cooking the order placed by the customer to provide them the order quicker than the restaurant would’ve provided it otherwise.

Better Reviews:
There are many apps dedicated to providing reviews for various restaurants. These reviews help the diners to choose which restaurant they wish to dine in. This, in turn, helps the restaurants to showcase how good they are and what their menu is. Mobile apps get more people to review your restaurant and if your food and ambiance are worth it better reviews.

Better ROI:
When restaurants launch offers, they expect a certain ROI on the offer. Mostly the ROI is achieved, but sometimes the ROI is difficult to achieve due to the small reach of the restaurant. What must be done to maximize ROI is that restaurants need to expand their reach. A good way of doing so is by reaching out to more people with the help of mobile apps. This not only increases your reach but also informs your existing customers about the latest offers.

More Eco-friendliness:
With mobile apps, the process of billing has gone paperless. This saves a lot of paper and hence trees. It is eco-friendly as well as budget friendly since bills needed a lot of inputs such as paper, ink, electricity etc. Bills generated electronically don’t need any of it. Moreover, handling the bills is a tedious task. It is a lot easier to handle electronically generated bills. This makes it an even more lucrative option.

This is not all that there is to the mobile apps made for restaurants. There are a lot of reasons why restaurants could go for mobile apps. Moreover, the users gain a lot from these apps. Users can go social with the restaurants. This helps the users as well as the users since users can maintain their position on social media platforms which doubles up as a word of mouth medium for promotion of the restaurants to the users.

BrainMobi is one of the best mobile app development company. Our team of ace mobile app developers has extensive knowledge about the requirements of restaurants and users of the restaurants apps, hence the apps that we develop are of supreme quality. Connect with us at sales@brainmobi.com to know how we can help you in your restaurant’s app.

According to you, what is the most important feature of restaurant apps? Let us know in the comments below.

Share This

About the author


danielcraig Shashank was the Co-founder of BrainMobi and was working as IT Business Analyst, leading the Marketing and Business Analysis division along with Operations at BrainMobi. Shashank loves to write about emerging technologies, mobile innovation, user experience and the way it shapes our world so that users can access the best tips in mobile app development.