Top 5 Benefits of Mobile Apps For A Business

April 6, 2017 Shashank Mehrotra 836 Views

Our last blog on Future of Mobile Apps: Trends, Technologies & Predictions showcased some latest mobile app development trends that are predicted to drive the pace between technology and users expectations. In continuation to talk about benefits of mobile apps, this blog highlights the 5 benefits of a mobile app for a business and how the top mobile app development companies are integrating latest technologies in a business app to build a better brand image.

Mobile phones have become an extremely popular gadget in the world. Incredible convenience on a fingertip makes mobile technology highly acceptable across different sectors. Statistics show that the average American spends more than two hours a day (!) on his or her mobile device.

In a short period of time, the word ‘app’ has become the most commonly used term. The immense excessive growth in the use of mobile applications is due to the benefits and advantages that have led many industries to garner major success across different industries. Many app development companies have been gaining immense rage to deliver customized apps as per user requirement.

People’s attraction towards this type of technology has given a huge opportunity to marketers. Mobile app evidently affects business models on their way to deal with Market. It has led to the shift from the traditional way of selling and marketing products from physical stores to online stores.

Apps are not only used for promoting a brand but also helps in in-app advertising. It is vital that brands invest well-rounded efforts in designing user- friendly mobile solution.

After reading this, you might be thinking :

Does your business need a mobile app?

Do you need to hire a mobile app development company to develop that app?

Answering all your queries, this blog post is composed of 5 benefits of mobile apps for a business and highlights that an app conveniently brings to a business: 

1. Helps to increase ROI

With a mobile app, you can make your products and services easily reach users worldwide. It gives one-stop point to get all the information about products and services. With various examples, Mobile app industry has successfully changed production phase of many businesses with increased ROI. Top app development companies strategies different schemes and algorithms to gauge user browsing patterns and user involvement with the product. With great services available at the fingertip, customer prefers to engage with the  online model over offline mode.

A good example will be a Hometurph app developed by one of the top mobile app development company.

2. Helps in Strong Branding

Promotion of a product or services like coupon distribution, regular updates, discounts become an easy mode to engage users. Businesses engage users with offers and discounts in real time. One of the core benefits of a mobile app is that businesses can access the user’s profile information and location to customize offers in such a way that it suits the user. It leads to better business Branding from peers to peers.

3. Helps in elevate Customer Service

Business is all about providing value to the customer. If your business fails to do that then you will soon vanish from the market. With a mobile app providing value to the customer is not tough as it seems. Value added means providing facilities like extra discounts,birthday & anniversary discounts, membership, free shipping etc.

With a mobile app, you can easily create a loyalty program within your app. For instance, Starbucks mobile app offers exclusive discounts and rewarding offers to app subscribers, which then motivates the customer to be a loyal customer.

4. Helps to build better Customers Interaction

Customer service has shifted to more virtual nowadays. It isn’t just about face to face interaction between sales representatives and customers anymore. Mobile Apps have taken over the customer service by eliminating the demand of human beings to handle the domain. Mobile apps provide synchronized way of purchasing and selling where user can monitor each and every step till the transaction completion. The customer can manually read all the reviews and description and can satisfy themselves before purchasing a product.

5. Helps in Business Re-Marketing

Top app development companies consider this as one of the most important aspects of overall app development process. Ability to analyze user behavior helps to maintain the user loyalty and engagement with the brand. Apps provide a well-sorted list of user activity across sections that helps in re-marketing. Based on Analysis, Brand can easily provide better deals by implementing good re-marketing strategies.

So, If you are planning to develop a mobile app for your business hire a top mobile app development company and get ahead of your competitors to win the market.

We at BrainMobi have developed some cutting- edge mobile apps for business all across the globe at affordable rates. Recognized as top mobile app development company by Silicon India in 2016, our commitment towards excellence is ubiquitous.

Are you looking forward to garnering incredible business success? Let us pave your path for success and growth around the globe with a comprehensive Mobile app.

Let’s start the discussion to bring success home !!

Give us a shout! –

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About the author

shashank Shashank heads the Marketing & Business Analysis division, along with Operations at BrainMobi. With an MBA from Amity University, certification in Information Security and Risk Management, and over 5 years of experience into IT and mobile app development industry, Shashank has acquired a keen ability across creating digital strategy, business strategy, user experience analysis, agile project management, operations management, digital marketing and other related marketing activities. Shashank is the driving force behind the day-to-day business at BrainMobi. Prior to BrainMobi, he was working for Affle Enterprise as Marketing & Business Analyst.


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